In Korea, where floor-based living is deeply embedded in culture, the demand for thick, high-quality sleeping pads is growing. From traditional hanok homes to modern apartments with ondol heating, Koreans value comfort and practicality when it comes to floor sleeping.
This blog explores market trends, consumer preferences, and business opportunities for thick sleeping pads in Korea, based on recent surveys and industry data.
Key Market Trends
- Rising Popularity of Floor Sleeping
Many Koreans still prefer sleeping on the floor due to space efficiency and tradition. Younger generations are adopting minimalist lifestyles, favoring foldable bedding for small apartments. The ondol heating system makes floor sleeping comfortable in winter, increasing demand for insulated, supportive pads.
- Consumer Preferences
A survey of 1,000 Korean adults revealed: 70% prefer 5-10cm thickness for optimal comfort. 65% prioritize breathable materials (memory foam, latex) due to Korea’s humid summers. 55% want anti-slip bottoms to prevent shifting on smooth floors. Portability & storage are key factors, especially for small living spaces.
- Target Demographics
Young professionals in urban areas (Seoul, Busan) seeking space-saving solutions.
Elderly consumers needing orthopedic support for joint pain.
Students & budget-conscious buyers looking for affordable yet durable options.
Foreign residents & tourists unfamiliar with floor sleeping but open to trying it.
The Korean market for thick sleeping pads is expanding, driven by cultural habits, urban living trends, and demand for better sleep solutions.
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