{"id":615,"date":"2017-06-02T01:50:05","date_gmt":"2017-06-02T01:50:05","guid":{"rendered":"http:\/\/www.springtextile.com\/blogs\/?p=615"},"modified":"2017-06-02T01:55:04","modified_gmt":"2017-06-02T01:55:04","slug":"what-to-expect-when-youre-expecting-to-sell-baby-beddings","status":"publish","type":"post","link":"https:\/\/www.springtextile.com\/blogs\/what-to-expect-when-youre-expecting-to-sell-baby-beddings.html","title":{"rendered":"What to Expect When You\u2019re Expecting to Sell Baby Beddings"},"content":{"rendered":"
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The phrase \u201cas soft as a baby\u2019s bottom\u201d doesn\u2019t mean much until you actually come into contact with a newborn baby, where the difference between adult skin and this tiny creature is startling. And for such a precious bundle, only the softest of fabrics\u00a0suffice.<\/p>\n

Hospitals across the country have been safely swaddling newborns in the same light flannel blanket for decades. And baby\u2019s first onesie\u2014the indispensable wardrobe staple for an infant\u2019s first year\u2014is inevitably made of soft cotton. Of course, the wardrobe and bedding choices expand greatly from those first days in the maternity unit, but one thing that remains is parents\u2019 trust in the natural softness and breathability of cotton.<\/p>\n

At Wild Child, a Madison, Wisconsin-based baby and children\u2019s clothing, toys and accessories boutique, natural fibers are part of the store\u2019s founding principle.<\/p>\n

\u201cCotton is soft, breathable, it\u2019s a natural fiber, and it\u2019s been around for a very, very long time so people trust it. Parents want comfort, and they want their babies and kids to be comfortable,\u201d says Jules West, manager, and daughter of the store\u2019s founders Renee and Bill West. \u201cWhen we started the store in 1982, my mom would always wear cotton. But even though she wore it herself, she couldn\u2019t find it for her kids\u2014it was all polyester. So she started with that. Nowadays, there\u2019s a lot of cotton for children.\u201d<\/p>\n

It seems makers have come to realize what parents favor: Among those who purchase infant\/toddler products, close to nine in 10 (89 percent) prefer clothes to be cotton-rich, according to the Cotton Incorporated Lifestyle Monitor<\/em> Survey. This compares to general synthetics (1 percent) and polyester (1 percent).<\/p>\n

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Additionally, the Monitor<\/em> research shows the preference for cotton continues with infant and toddler blankets, as 75 percent of consumers want those to be cotton-rich. That compares to fleece (7 percent), polyester (3 percent), wool (2 percent) and synthetics (1 percent).<\/p>\n

Now, those candy stripe blankets that are likely to be the first fabric to touch a hospital-born baby are called Kuddle-Up blankets. They\u2019re all made by Medline, of Mundelein, Illinois. In an interview with NPR, Jim Robertson, president of the company\u2019s Medcrest textile division, said Medline sells roughly one and a half million units of that style each year. In fact, he said the style sold about 25 million since 1980, although it has been available since the 1950s, when it was established as a staple item in the company\u2019s catalog. Other patterns are available with ducks, chickens, baby footprints and dinosaurs. But the familiar candy stripe is a pediatric staple.<\/p>\n

Those hospital blankets are soft, durable and easy to launder, and they often stay in rotation long after baby goes\u00a0home. And parents look to emulate that quality in the products they purchase for their little ones. Among those who purchase infant\/toddler products, more than half (54 percent) always or usually read fiber content information before purchasing infant\/toddler clothing and textiles, according to the Monitor<\/em>.<\/p>\n

The children\u2019s apparel market is forecast to increase about 1.7% in 2017 to reach $46.1 billion, according to Mintel research<\/a>. The infant\/toddler sector is the smallest in children\u2019s, carrying 20 percent of total category sales and accounting for less than $10 billion. However, Mintel<\/a> says infant\/toddler should grow at a pace on par with girls\u2019 clothing, or 1.5%\u00a0each year, on average, between 2017 to 2021.<\/p>\n

Brands and retailers might keep in mind that compared with manmade fiber apparel, more than three in four consumers say cotton apparel is the most sustainable (84 percent), soft (81 percent), comfortable (80 percent), authentic (80 percent), trustworthy (79 percent), and appropriate for casual wear (77 percent), according to Monitor<\/em> data. Also, nearly three in four consumers (73 percent) believe better quality garments are made from natural fibers like cotton, and at least six in 10 consumers are willing to pay slightly more to keep cotton from being substituted with synthetics in categories like underwear (65 percent), bed sheets (65 percent), and T-shirts (60 percent).<\/p>\n

Wild Child is known for carrying clothing made of all natural fibers, as well as Made in USA and Fair Trade products. Besides offering brands like Blade & Rose, Bee Funny Baby, and Aden & Anais, the retailer is known for garment dyeing cotton baby items like\u00a0onesies, blankets and dresses that arrive to the store all white, \u201clike a blank canvas.\u201d<\/p>\n

\u201cMy dad is like the mad scientist behind the scenes,\u201d West says. \u201cHe started doing this process and he showed my mom. We dye them ourselves in bright, fun colors. We\u2019ve also added to that with local artists that hand paint or tie dye pieces for us.\u201d<\/p>\n

At Babylist, an online registry that allows parents-to-be to register from different retailers, even local stores or Etsy shops, cotton plays a heavy role in its list of \u201cBest Baby Clothes 2017.\u201d The registry highlighted cotton-rich items like the Spasilk cotton body suit, Magnificent Baby\u2019s poppie footie, Zutano booties, Trumpette baby socks, and Zippy Fun bandana bibs.<\/p>\n

Wild Child\u2019s West says the force of the market is dictating all these the cotton products.<\/p>\n

\u201cWhen it comes to buying clothes for kids, people are really protective,\u201d she says. \u201cAnd whatever they\u2019re looking for, brands are looking to make sure they\u2019ll provide it.\u201d<\/p>\n

Bedding collections of mattress protector manufacturer includes cot pad protector, baby diaper and baby pillow. Material select from organic cotton, tencel and more nature fibers.\u00a0Additional relevant information of baby bedding can be found at<\/em>\u00a0springtextile.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The phrase \u201cas soft as a baby\u2019s bottom\u201d doesn\u2019t mean much until you actually come into contact with a newborn baby, where the difference between adult skin and this tiny creature is startling. And for such a precious bundle, only … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":[],"categories":[23],"tags":[30],"_links":{"self":[{"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/posts\/615"}],"collection":[{"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":3,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/posts\/615\/revisions\/618"}],"wp:attachment":[{"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.springtextile.com\/blogs\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}